Curating the Contemporary Gesture

To step into Avart is to enter a language of surfaces and silences — a vocabulary built not on trends, but on resonance. For over a decade and a half, Avart has shaped an evolving dialogue between fashion, culture, and identity. It is not a store in the conventional sense, but a cultural lens — selecting, presenting, and sometimes even predicting what defines creative integrity today.

The project traces its roots to Lugano, yet its outlook is unmistakably global. Designers such as Setchu, introduced here long before international acclaim and awarded the LVMH Prize in 2023, represent Avart’s foresight and curatorial instinct. Each collection is chosen for its ability to speak beyond form — to articulate nuance, to hold tension, to invite reflection.

The architecture of the two new spaces reflects this ethos. The women’s store, designed by Studiopepe and opened in 2023, feels like a tactile poem — curved lines, muted tones, and a gentle sensuality pervade the space. At Avart Men, located nearby, masculine codes are quietly deconstructed and recomposed through the lens of heritage, exploration, and restraint.

Fashion is just the beginning. Books, fragrances, skincare, objects — every element at Avart participates in a shared aesthetic and philosophical narrative. What emerges is a lived-in exhibition: one that doesn’t declare, but reveals — over time, and through presence.